Black Friday in the Netherlands

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Statista dossier on Black Friday in the Netherlands

This dossier presents facts and statistics on Black Friday in the Netherlands. It includes figures on the familiarity with and interest in Black Friday, Black Friday participation, consumer behavior and spending, purchase channels as well as Black Friday deals.

Table of contents

  • 1. Consumer familiarity and interest
    • Consumer familiarity with Black Friday in the Netherlands 2018

    • Familiarity with Black Friday in the Netherlands 2017, by age group

    • Consumer opinion on Black Friday in the Netherlands 2019

    • Consumer opinion on Black Friday as exaggerated American fuss in the Netherlands 2019

  • 2. Consumer participation
    • Black Friday participation in the Netherlands 2016-2019

    • Black Friday participations plans in the Netherlands 2018

    • Intention to participate in Black Friday in the Netherlands 2019, by age group

    • Footfall change on Black Friday in the Netherlands 2013-2018

  • 3. Consumer behavior
    • Black Friday purchases in the Netherlands 2018

    • Black Friday shopping in the Netherlands 2017, by occasion

    • Share of people buying holidays gifts on Black Friday in the Netherlands 2019, by age

    • Black Friday shopping in the Netherlands 2018, by purchase channel

    • Favorite stores for Black Friday shopping in the Netherlands 2018, by type

    • Most popular time for Black Friday and Cyber Monday purchases in the Netherlands 2018

    • Recipients of Black Friday purchases in the Netherlands 2018

    • Consumer opinion on unnecessary consumption on Black Friday in the Netherlands 2019

  • 4. Consumer spending
    • Black Friday expenditure in the Netherlands 2018, by purchase channel

    • Expected per capita Black Friday expenditure in the Netherlands 2017-2019

    • Black Friday turnover increase in the Netherlands and Belgium 2017

    • Black Friday turnover increase in the Netherlands 2014-2017

    • Black Friday turnover increase in the Netherlands 2017, by retailer type

  • 5. Deals
    • Most popular Black Friday products in the Netherlands 2017

    • Interest in Black Friday deals in the Netherlands 2018, by product

    • Expected discount on Black Friday by consumers in the Netherlands 2018

    • Most popular sources to find Black Friday deals in the Netherlands 2017

    • Consumer opinion on waiting to purchase until Black Friday in the Netherlands 2019

    • Most popular products on Black Friday in the Netherlands 2018, by category and gender

    • Perceived interest in Black Friday deals in the Netherlands 2018

    • Influence Black Friday discount on purchasing behavior in the Netherlands 2019

    • Opinion on discounts Black Friday in the Netherlands 2019, by age group

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