Report on social trends impacting marketing in Belgium in 2018

The 10 social trends that impact the Chief Marketing Officer

This report gives an overview of social trends and their impact on marketing in Belgium in 2018. Over 100 Chief Marketing Officers of Belgium's leading companies were surveyed on topics as privacy, global warming and sustainability, the fourth industrial revolution, ageing, the sharing economy, online reputation, cultural diversity and equality, new video experiences, blockchain and generation Z.

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