Chinese New Year

The Statista dossier
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Statista dossier on the Chinese New Year

This dossier presents a range of statistics and facts about various aspects of the Chinese New year in China, which is one of the most important festivals for family and friends to gather together.

Table of contents

  • 1. Retail and entertainment
    • Revenue of retail sales during Chinese New Year 2011-2019

    • Annual growth rate of retail sales in China Spring Festival 2012-2016

    • Share of full year box office revenue during Spring Festival China 2012-2018

    • Box office revenue in China Spring Festival 2012-2018

  • 2. Tourism
    • Revenue from tourism during Chinese Spring Festival 2018, by region

    • YoY change of travel destinations of Chinese during Spring Festival 2017

    • Number of outbound trips taken by Chinese during Spring Festival 2013-2017

    • Price change of outbound trips of Chinese during Spring Festival 2016-2017

  • 3. E-commerce
    • Penetration rate of online shopping in China Spring Festival by category

    • Percentage of online consumption through Tmall or Taobao in China by age group

    • Percentage of online consumption through Tmall or Taobao in China by area

  • 4. Consumer perspective
    • People who used WeChat hongbao during Spring festival in China 2018-2019

    • Share of Hongbao sent via WeChat during Chinese Spring Festival 2017, by gender

    • Share of WeChat calls made during Chinese Lunar New Year in 2017, by age of caller

    • Gifting occasions during traditional festivals in China 2017 by share of HNWIs

    • Share of expenditure during Chinese New Year in China 2019, by age group

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