Influencer marketing in Italy

Statistics report on influencer marketing in Italy

Influencer marketing in Italy

This report has been compiled to provide statistical information about influencer marketing in Italy.

Table of contents

Overview

6
  • Premium Statistic Global influencer marketing value 2016-2024
  • Premium Statistic Influencer marketing spending in Italy 2020-2023
  • Premium Statistic Top marketing trends in Western Europe 2023
  • Premium Statistic Development of Instagram posts made by Italian influencers with brands 2023
  • Premium Statistic Development of Instagram influencer marketing interactions in Italy 2023
  • Premium Statistic Development of Instagram influencer marketing interactions per post in Italy 2023

Doing business

7
  • Premium Statistic Share of marketing budgets spent on influencer marketing Italy 2023
  • Premium Statistic Planned change in influencer marketing budgets in Italy 2023
  • Premium Statistic Average pay per post of influencers in Italy 2023, by platform
  • Premium Statistic Share of marketers who created an influencer marketing campaign Italy 2023
  • Premium Statistic Top sectors for influencer marketing in Italy 2023
  • Premium Statistic Leading industries in sponsored content transparency in Italy 2022
  • Premium Statistic Top factors preventing the creation of influencer marketing campaigns in Italy 2023

Market leaders

6
  • Premium Statistic Most popular Italian influencers on Instagram 2024
  • Premium Statistic Leading Italian TikTok creators 2024, by number of followers
  • Premium Statistic Leading Italian YouTube channels 2024, by subscribers
  • Premium Statistic Highest-paid Italian influencers on Instagram 2024
  • Premium Statistic Highest-paid Italian fashion influencers on Instagram 2023
  • Premium Statistic Most popular Italian food influencers on Instagram 2023

Consumer insights

8
  • Premium Statistic Leading social networks in Italy 2023, by reach
  • Premium Statistic Leading social media usage reasons in Italy 2023
  • Premium Statistic Main channels of new brand discovery Italy Q3 2022
  • Premium Statistic Instagram users who appreciated sponsored content in Italy 2024
  • Premium Statistic Instagram users who trusted the influencers they follow in Italy 2024
  • Premium Statistic Leading influencer types followed by consumers in Italy 2023
  • Premium Statistic Consumers who bought a product/service promoted by influencers Italy 2023
  • Premium Statistic Share of consumers following virtual influencers in Italy 2023, by age group

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