E-commerce in Belgium

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Statista dossier on online retail and online shopping in Belgium

This dossier presents facts and statistics about the e-commerce in Belgium, with a focus towards B2C e-commerce. As "E-commerce in Belgium" is a rather broad term, this dossier tries to collect multiple aspects of this topic together and is meant to answer questions like "what is the market size of e-commerce in the Netherlands?", "what are the biggest players?" or "how important is delivery for online shoppers in the country?".

Examples of figures found in this dossier are statistics about online retailers, demographics about the Belgian online consumers and their online shopping behavior. Moreover, the dossier provides facts and figures on e-commerce expenditure and the devices used for purchasing goods online.

Note that we also offer other dossiers with a more specific focus on certain aspects talked about here. These dossiers include:

Table of contents

  • 1. Market overview
    • Market size of e-commerce in Belgium 2015-2018

    • Number of online B2C purchases in Belgium 2015-2017

    • E-commerce penetration in Belgium 2015-2018

    • Number of online merchants in Belgium 2015-2018, by size

    • Number of online shoppers in Belgium 2015-2018

  • 2. Online shopper demographics
    • Digital buyer penetration in Belgium 2011-2019

    • Online buyer penetration in Belgium 2011-2019, by gender

    • Online buyer penetration in Belgium 2011-2019, by language

    • Share of individuals who had shopped via mobile device in Belgium 2018, by gender

    • Share of individuals who had shopped via mobile device in Belgium 2018, by language

    • Share of individuals who had shopped via mobile device in Belgium 2018, by age group

    • Share of people comparing prices online before purchase in Belgium 2019, by product

  • 3. E-retailers
    • Ranking of online retailers based on revenue in Belgium 2016

    • Most popular webshops in Belgium 2017, by number of visits

    • Leading iPhone shopping apps in Belgium 2018, by downloads

    • Leading shopping apps in Google Play in Belgium 2019, by revenue

    • Favorite stores for Black Friday shopping in Belgium 2018, by type

  • 4. Cross-border e-commerce (i.e. Amazon, AliExpress)
    • Online cross border purchases in Belgium 2018, by country

    • Leading countries for cross-border e-commerce purchases from Belgium 2018

    • Distribution of domestic and cross-border e-commerce in Belgium 2016-2018

    • Preferred device for cross-border B2C e-commerce in Belgium 2016-2018

    • Online cross border purchases Belgium 2016, by product type

  • 5. Selected product groups
    • Products with highest share of online spending in Belgium 2018

    • Ranking of online fashion retailers based on revenue in Belgium 2016

    • Distribution of fashion shopping in Belgium in 2017, by purchase channel

    • Ranking of online perfume and cosmetics retailers based on revenue in Belgium 2016

    • Ranking of online electronics retailers based on revenue in Belgium 2016

    • E-commerce purchase rate of fashion or sports goods in Europe 2006-2018, by country

    • E-commerce purchase rate of food or groceries in Europe 2006-2018, by country

    • E-commerce share of the beer retail sales value Belgium 2013-2017

  • 6. Online and mobile payment methods
    • Leading payment methods in online retail in Belgium 2015-2019

    • Number of Bancontact transactions in Belgium 2015-2018

    • Bancontact and VISA/MasterCard transaction value in Belgium 2010-2018

    • Comparison between Belgium and the EMEA on e-commerce payment methods 2017

    • Annual PayPal app downloads in Belgium 2015-2018

    • Mobile transaction share in online shopping in Belgium and the Netherlands 2018

    • Forecast of mobile payment use in Belgium 2023, by product category

    • Leading brands in payment cards in Belgium 2016-2017

  • 7. Delivery preferences
    • Online purchase time in Belgium 2019

    • Preferred maximum delivery time in Belgium 2018

    • Preferred delivery type when ordering online in Belgium 2018

    • E-commerce delivery time in Belgium 2019

    • E-commerce delivery in Belgium 2019

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