Statistical report on multichannel giving in the USA

The 2011 donorCentrics Internet and Multichannel Giving Benchmark Report is the third publication of the ongoing Target Analytics Internet Giving Benchmarking study, which has been analyzing giving data from major North American nonprofits since 2006. This year’s analysis covers 15.6 million donors and more than $1.16 billion dollars in revenue. This report focuses on multichannel giving.