eCommerce in Austria

ecommerceDB Country Report

eCommerce in Austria

The eCommerce net sales of the top 250 Austrian online stores accounted for about US$7 billion in 2021. Amazon.de heads the list of the top online stores by net sales in Austria in 2021. Other large and prominent players on the Austrian market are e.g. zalando.at, mediamarkt.at, shop-apotheke.at and universal.at. The top 5 online stores in Austria accounted for 37% of the net sales of the top 250 online stores in 2021. This report provides a comprehensive overview of the Austrian eCommerce market including consumer insights, market trends, and top store analyses.


What's included:

  • Austrian online shopper analysis
  • Austrian eCommerce market and trend analysis
  • Competitive landscape in Austria with a detailed top store analysis

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The ecommerceDB Country Report ”eCommerce in Austria” provides a comprehensive overview of the state of the Austrian eCommerce market regarding consumers, markets, and its top 250 online stores in 2021.

It depicts significant and comprehensive data about:

  • Austrian online shoppers, providing detailed insights about their characteristics and shopping attitudes
  • the Austrian eCommerce market, including net sales developments and forecasts, as well as insights into the net sales distribution
  • the competitive landscape in the Austrian eCommerce market with key facts about the top players by Austrian net sales in 2021, profound category analyses, and a full list of the Austrian top 250 stores

The analysis in this report is based on exclusive data from ecommerceDB.com, the Statista Digital Market Outlook, and the Statista Global Consumer Survey.

ecommerceDB.com gives insights into more than 35,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analyses, market development, SEA budget, and interesting KPIs.

The Statista Digital Market Outlook presents up-to-date figures on markets of the digital economy and is available for more than 150 countries.

The Statista Global Consumer Survey gives insights into the minds of more than 700,000 consumers in 55 countries. It is an international survey that covers more than 6,500 brands across 55 different countries.

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