Facebook

The Statista dossier
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Statista dossier about Facebook

This dossier presents insights and statistics on the social network Facebook. It provides an overview of the company's financials, global reach as well as extensive statistics on user demographics and usage behavior. Furthermore, this dossier highlights advertising's role for the social network and also touches upon brand interaction and social gaming.

Table of contents

  • 1. Company Overview
    • Facebook: annual revenue and net income 2007-2018

    • Facebook: annual revenue 2009-2018, by segment

    • Facebook: worldwide quarterly revenue 2011-2019

    • Facebook: worldwide quarterly revenue 2010-2019, by segment

    • Facebook: quarterly net income 2010-2019

    • Most highly compensation executive officers of Facebook 2011-2018

    • Number of Facebook employees 2004-2018

    • Price of selected acquisitions by Facebook 2017

    • Facebook: user data requests from federal agencies & governments H1 2019, by country

    • Facebook: quarterly federal lobbying expenses 2011-2019

    • Social media: revenue of selected companies 2018

  • 2. Reach
    • U.S. consumer awareness of leading tech and internet brands 2017

    • U.S. consumer views regarding leading tech and internet brands 2017

    • Monthly active users of any Facebook product 2019

    • Facebook: number of monthly active users worldwide 2008-2019

    • Facebook: number of monthly active users in North America 2010-2019

    • Facebook: number of daily active users worldwide 2011-2019

    • Global number of Facebook users 2015-2020

    • United States: number of Facebook users 2017-2023

    • Countries with the most Facebook users 2019

    • Facebook: online reach in the United States 2017-2023

    • Most popular global mobile messaging apps 2019

    • Facebook Messenger: number of monthly active users 2014-2017

    • U.S. estimate how many friends and family have a Facebook account 2018

  • 3. Demographics
    • Facebook: distribution of global audiences 2019, by age and gender

    • Facebook user share in the United States 2019, by age and gender

    • Number of U.S. Facebook users 2018, by age

    • Facebook usage reach in the United States 2019, by gender

    • Facebook usage reach in the United States 2019, by age group

    • Facebook usage reach in the United States 2019, by education

    • Facebook usage reach in the United States 2018, by household income

    • Share of U.S. teenagers who use Facebook 2018, by gender

    • Share of U.S. teenagers who use Facebook 2018, by age

  • 4. Usage
    • U.S. social media activities 2019, by platform

    • U.S. consumer usage of Facebook services and products 2017

    • U.S. usage frequency of Facebook services and products 2017

    • Facebook access penetration 2019, by device

    • U.S. Facebook product and service usage via personal account 2017

    • Facebook usage frequency in the United States 2019

    • U.S. Facebook usage reasons 2019

    • Reasons for non-usage of Facebook according to U.S. internet users 2017

    • U.S. Facebook usage change over privacy concerns 2018

    • Countries most affected by Cambridge Analytics Facebook scandal 2018

    • Facebook: most popular game MAU 2019

    • Facebook most popular game DAU 2019

  • 5. Advertising
    • Facebook: advertising revenue worldwide 2009-2018

    • Facebook: revenue per user 2011-2018

    • Facebook: average revenue per user 2011-2018, by region

    • Facebook: mobile advertising revenue share 2012-2018

    • Average daily Facebook content and net page likes 2018, by vertical

    • Average daily Facebook brand posts 2018, by vertical

    • Average daily Facebook brand post comments 2018, by vertical

    • Most popular Facebook fan pages 2019

    • Most popular product brands on Facebook 2019

    • Most popular technology brands on Facebook 2018

    • Facebook user engagement of leading publishers 2019

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