Despite the Coronavirus pandemic, China remained the forerunner in e-commerce, outpacing the United States by more than 400 billion dollars in revenue. Today, China has the largest digital buyer population in the world, amounting to nearly 850 million. In recent years, new features such as live streaming and rapid delivery have been integrated into China’s e-commerce landscape, further enhancing the customer experience.
E-commerce in China - statistics & facts
Despite the Coronavirus pandemic, China remained the forerunner in e-commerce, outpacing the United States by more than 400 billion dollars in revenue. Today, China has the largest digital buyer population in the world, amounting to nearly 850 million. In recent years, new features such as live streaming and rapid delivery have been integrated into China’s e-commerce landscape, further enhancing the customer experience.
Key insights
- Most penetrated e-commerce market worldwide
- China
Detailed statistics
Countries with the highest share of retail sales taking place online 2023
- China's e-commerce GMV
- 43.83tr CNY
Detailed statistics
E-commerce market GMV in China 2012-2022
- Estimated m-commerce GMV 2023
- 34.8tr CNY
Detailed statistics
M-commerce gross merchandise volume in China 2018-2023
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Current statistics on this topic
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General overview
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- Premium Statistic Global revenue of the e-commerce market 2023, by country
- Premium Statistic E-commerce market GMV in China 2012-2022
- Premium Statistic E-commerce share of retail sales in goods China 2014-2023
- Premium Statistic Share of e-commerce transaction value in China 2021, by commodity type
- Premium Statistic Number of employees in the e-commerce segment China 2014-2022
General overview
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Global revenue of the e-commerce market 2023, by country
Global revenue of the e-commerce market 2023, by country
Revenue of e-commerce worldwide in 2023, by country (in billion U.S. dollars)
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E-commerce market GMV in China 2012-2022
E-commerce market GMV in China 2012-2022
Gross merchandise volume of China's e-commerce market from 2012 to 2022 (in trillion yuan)
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E-commerce share of retail sales in goods China 2014-2023
E-commerce share of retail sales in goods China 2014-2023
E-commerce share of total retail sales in consumer goods in China from 2014 to 2023
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Share of e-commerce transaction value in China 2021, by commodity type
Share of e-commerce transaction value in China 2021, by commodity type
Distribution of e-commerce gross merchandise value in China in 2021, by type of commodity
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Number of employees in the e-commerce segment China 2014-2022
Number of employees in the e-commerce segment China 2014-2022
Number of employees in the e-commerce segment in China from 2014 to 2022 (in millions)
B2B e-commerce
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- Premium Statistic Transaction value of B2B e-commerce in China 2012-2022
- Premium Statistic Annual change of transaction value of B2B e-commerce in China 2012-2022
- Premium Statistic Estimated size of B2B cross-border e-commerce market in China 2021-2025
- Premium Statistic Online B2B transaction value of FMCG in China 2017-2022
B2B e-commerce
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Transaction value of B2B e-commerce in China 2012-2022
Transaction value of B2B e-commerce in China 2012-2022
Transaction value of B2B e-commerce in China from 2012 to 2022 (in trillion yuan)
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Annual change of transaction value of B2B e-commerce in China 2012-2022
Annual change of transaction value of B2B e-commerce in China 2012-2022
Annual growth in gross merchandise value of B2B e-commerce in China from 2012 to 2022
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Estimated size of B2B cross-border e-commerce market in China 2021-2025
Estimated size of B2B cross-border e-commerce market in China 2021-2025
Forecasted market size of business-to-business (B2B) cross-border e-commerce in China from 2021 to 2025 (in trillion yuan)
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Online B2B transaction value of FMCG in China 2017-2022
Online B2B transaction value of FMCG in China 2017-2022
Business-to-business (B2B) e-commerce trade value of fast-moving consumer goods in China from 2017 to 2022 (in billion yuan)
B2C and C2C e-commerce
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- Premium Statistic Share of China's online retail sales 2022, by type
- Premium Statistic Online shopping market retail sales volume in China 2015-2023
- Premium Statistic Online retail sales value in China 2022, by region
- Premium Statistic Breakdown of China's online retail sales 2022, by category
- Premium Statistic B2C online retail market platforms' transaction share in China Q3 2022
B2C and C2C e-commerce
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Share of China's online retail sales 2022, by type
Share of China's online retail sales 2022, by type
Distribution of online retail transaction value in China in 2022, by e-commerce type
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Online shopping market retail sales volume in China 2015-2023
Online shopping market retail sales volume in China 2015-2023
Retail sales volume of China's online shopping market from 2015 to 2023 (in trillion yuan)
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Online retail sales value in China 2022, by region
Online retail sales value in China 2022, by region
Total online retail sales value in China in 2022, by region (in billion yuan)
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Breakdown of China's online retail sales 2022, by category
Breakdown of China's online retail sales 2022, by category
Breakdown of online retail sales revenue in China in 2022, by category
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B2C online retail market platforms' transaction share in China Q3 2022
B2C online retail market platforms' transaction share in China Q3 2022
B2C online retail market platforms' transaction share in China in 3rd quarter of 2022
Leading e-commerce enterprises
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Number of public e-commerce companies China 2018-2021
Number of public e-commerce companies China 2018-2021
Number of listed e-commerce companies in China from 2018 to 1st half of 2021
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Number of cross-border e-commerce companies in China 2016-2021
Number of cross-border e-commerce companies in China 2016-2021
Number of enterprises in cross-border e-commerce field in China from 2016 to 2021
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Highest valued e-commerce startup companies in China 2022
Highest valued e-commerce startup companies in China 2022
Most valued e-commerce and direct-to-consumer unicorns in China as of October 2022 (in billion U.S. dollars)
Current trends in e-commerce
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- Premium Statistic Market size of social e-commerce industry in China 2014-2021
- Premium Statistic Transaction value of second-hand e-commerce in China 2015-2022
- Premium Statistic Market size of O2O e-commerce in China 2016-2021, by type
- Premium Statistic Market size of q-commerce in China 2016-2025
- Premium Statistic Market value of live commerce in China 2019-2026
Current trends in e-commerce
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Market size of social e-commerce industry in China 2014-2021
Market size of social e-commerce industry in China 2014-2021
Gross merchandise value of social commerce market in China from 2014 to 2021 (in billion yuan)
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Transaction value of second-hand e-commerce in China 2015-2022
Transaction value of second-hand e-commerce in China 2015-2022
Gross merchandise value of online second hand retail in China from 2015 to 2022 (in billion yuan)
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Market size of O2O e-commerce in China 2016-2021, by type
Market size of O2O e-commerce in China 2016-2021, by type
Market size of online-to-offline e-commerce in China from 2016 to 2021, by type (in billion yuan)
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Market size of q-commerce in China 2016-2025
Market size of q-commerce in China 2016-2025
Market size of quick commerce in China from 2016 to 2021 with estimates until 2025 (in billion yuan)
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Market value of live commerce in China 2019-2026
Market value of live commerce in China 2019-2026
Market size of live streaming e-commerce in China from 2019 to 2023 with estimates until 2026 (in trillion yuan)
E-commerce consumer demographics
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- Premium Statistic Number of online shoppers in China 2012-H1 2023
- Premium Statistic Number of China's mobile e-commerce users 2016-2023
- Premium Statistic Number of live streaming e-commerce users in China 2020-2023
- Premium Statistic Penetration rate of online shopping in China 2012-H1 2023
- Premium Statistic Breakdown of major online retailer users in China 2022, by gender
- Premium Statistic Breakdown of major online retailer users in China 2022, by age
E-commerce consumer demographics
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Number of online shoppers in China 2012-H1 2023
Number of online shoppers in China 2012-H1 2023
Number of online shoppers in China from 2012 to the first half of 2023 (in millions)
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Number of China's mobile e-commerce users 2016-2023
Number of China's mobile e-commerce users 2016-2023
Number of mobile e-commerce users in China from 2016 to 2021 with estimates until 2023 (in millions)
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Number of live streaming e-commerce users in China 2020-2023
Number of live streaming e-commerce users in China 2020-2023
Number of live-commerce service users in China from June 2020 to June 2023 (in millions)
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Penetration rate of online shopping in China 2012-H1 2023
Penetration rate of online shopping in China 2012-H1 2023
Penetration rate of online shopping in China from 2012 to June 2023
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Breakdown of major online retailer users in China 2022, by gender
Breakdown of major online retailer users in China 2022, by gender
Distribution of users of leading e-commerce platforms in China as of August 2022, by gender
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Breakdown of major online retailer users in China 2022, by age
Breakdown of major online retailer users in China 2022, by age
Distribution of users of leading e-commerce platforms in China as of August 2022, by age group
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