Social networking in China - Statistics & Facts

China is the world's largest social network market. Its market composition varies considerably from the rest of the world. Due to the Great Firewall of China, as the Chinese government’s internet censorship project is commonly called, Facebook, Twitter and Youtube, the leading international social-media players, are all blocked in China. However, China’s social media landscape is not incomparable with its western counterparts. Tencent’s Qzone, one of the most famous social network sites across the world, is a combination of Facebook and Tumblr, where users share photos, leave messages and blog.

Micro blogging services Tencent Weibo and Sina Weibo ranked second and third in the most valuable social network brand ranking after Qzone in 2013. The initial idea of micro blogging is similar to Twitter. Users are allowed to use 140 to two thousand Chinese characters in one post. In 2018, a majority of Sina’s revenue was generated from the advertising and marketing from its micro blogging platform. Owing to the growing microblog users and higher user engagement, advertising on microblog platforms is expected to be more important.

Another commonly used social media form in China is instant messaging. As of 2019, the almost 15 percent of the mobile screen time was spent on instant messaging apps. At that time, the most popular instant messengers in China were WeChat and QQ. Both are operated by the Chinese tech giant Tencent. In addition to their already existing aptitude for mobile devices, recent instant messenger versions have integrated vital social network properties such as sharing pictures, raising once more the future of social media platforms.

Interesting statistics

In the following 4 chapters, you will quickly find the 23 most important statistics relating to "Social networks in China".

Social networks in China

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Important key figures

The most important key figures provide you with a compact summary of the topic of "Social networks in China" and take you straight to the corresponding statistics.

Leading Social Networks

Microblogs

Interesting Statista reports

Statista Consumer Survey - Survey Data Table
Statista Consumer Survey - Survey Data Table

Infographics on the topic

Social networks in China Infographic - How China's Social Media Giant Compares to Facebook

Other studies on the topic

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