U.S. market overview
California and Wisconsin represent the most important milk producing states in the U.S. milk market. Combined they accounted for a production volume of more than 70 billion pounds of milk. Wisconsin is also known as “America’s Dairyland”, whereas California advertises with the slogan, “Happy cows come from California”.Land O' Lakes inc., Dairy Farmers of America inc., and Saputo Inc. constitute key market players in the competitive retail sector. U.S. milk retail sales amounted to about 40 billion pounds in 2022. Within the category, whole milk took the lion's share of retail sales. Whole milk generated sales of over 14 billion pounds.