Between 15 and 20 million units of bicycles are sold in the U.S. annually. Mountain bikes were the most popular category as of 2019, when more than one fourth of American respondents indicated that their next purchase would be a bicycle in this category. About 70 percent of Americans use non-motorized modes of transportation to reach destinations in their communities.
As of 2017, some 84 percent of U.S. respondents said they had never ridden an electric bicycle in their life. Almost 50 billion e-bikes are projected to be sold globally in 2020, and Chinese customers are anticipated to buy about 16 million electric bicycles in 2020. The rise of electric bikes compared to the overall dent in the value of the market in recent years suggests that the U.S. market is selling fewer but more expensive bikes, with the average value of imported bikes increasing by 96 percent since 2000.