A 2017 survey found that about size percent U.S. consumers will begin shopping for Halloween before September. In fact, as of September that year, annual Halloween expenditure in the United States amounted to approximately 9.1 billion U.S. dollars. Whether it be for adults, children, or their pet(s), costumes are the main items that U.S. consumers spend the most money on, with Halloween costume expenditure amounting to approximately 3.4 billion U.S. dollars in 2017.
The haunted house industry has been embraced by Corporate America; providing millions of dollars in sponsorship deals with major soft drink labels, energy drink companies, fast food industry, cellular phone companies and Halloween outlets. The haunted attraction industry generates about 300 million in revenue and supports hundreds of other businesses across America such as vendors that supply haunted house effects, props, costumes, masks, animations and more.
People enjoy being scared while in a safe environment; and as long as this trend persists, all aspects of this holiday will continue to have a positive impact on America's economy.