Although meat is traditionally considered to be a major part of the Canadian diet, Canadians are becoming more conscious about meat consumption and diet options. In 2018, over half of consumers in a survey in Canada stated that they were willing to reduce their meat consumption, whilst 8.5 percent were fully intending on doing so. In the same year, there were around 2.3 million vegetarians and 850,000 vegans in Canada, with the majority located in British Columbia.
Indeed, the consumption per capita of beef and pork in Canada has witnessed a long-term decrease. However, the consumption of chicken per capita has increased, suggesting that some Canadians are specifically cutting out red meat from their diets. Canadian females aged 55 and over were the most likely demographic to avoid beef and other red meats in their diet in a recent survey. Veganism is also having a visible impact on the dairy industry; along with other factors, veganism in Canada could be a reason for the decline of milk consumption in the country.
Meat and dairy substitutes are popular replacements for consumers looking for the same tastes, flavors and nutritional content as the original products. The retail sales of meat substitutes in Canada were forecast to reach almost 150 million U.S. dollars by 2022, an increase of over 40 million since 2017. Beyond Meat was the leading plant-based protein brand which Canadian consumers had tried at home in 2019.