A look at the distribution of the Canadian chocolate market in 2017 shows it is a tight race between the world’s major players. It would appear Canadians seem to enjoy the fruits of this competition and the chocolaty diversity it brings with it. After all, having Nestlé, Hersey and Mondelez International around means one can enjoy a Kit Kat, a Hersey’s kiss and a Cadbury Crème Egg all in the same day. Of course, not all chocolates are made for the same occasion, with Ferrero among the leaders of the boxed chocolate market.
While substantive quantities of chocolate products are imported into Canada at an increasing rate every year, Canada is still a major exporter of chocolate, almost exclusively to the United States. The United States is also by far the biggest exporter of chocolate to Canada, followed by Switzerland and Mexico.
More consumers may look towards artisanal and organic chocolates if the inflation of prices for sugar and confectionary in Canada continues to rise. As the price level rises the allure of more luxurious consumption may seem more reasonable when consumers are already spending more on their Mars bar. That said, retail sales of chocolate in Canada did not seem to feel the burden of increased prices between 2010 and 2017. This 2.5 billion dollar industry appears to be in it for the long haul. Even if the packaging and brands take a new shape, a Canadian’s love of chocolate is unlikely to change.