According to a survey conducted by NORDICOM, the share of individuals playing video games daily in Sweden amounted to 23 percent of respondents in 2017. The most common age group among gaming users was 9 to 14 years – 59 percent of them stated to have used this medium on a daily basis. In comparison, only 12 percent of 65 to 79-year-old Swedes played video games that year. Playing online is becoming increasingly popular in Sweden. Another survey among school pupils aged 11 to 19 years found that almost half of them played video games on the internet at least once a day in 2018. Both men and women were interested in online games. 26 percent of respondents each indicated they played daily.
The recently growing phenomenon eSports is also very much liked in Sweden. According to Unibet, eSports winnings increased from roughly 542 thousand U.S. dollars in 2006 to nearly 5.35 million U.S. dollars as of 2016. A survey found that the monthly viewing reach for these kinds of events was 12 percent in the second quarter of 2016. Particularly younger age groups have watched eSports or video games online. YouTube was the leading eSports viewing channel among Swedes – 88 percent of respondents to a survey claimed to have used this platform as of the fourth quarter of 2016. Twitch came in second place, with a reach of 43 percent.