Over the last decade, actual sales revenue of gaming market in China has been steadily increasing and amounted to approximately 203.6 billion yuan in total by 2017. Among sub-sectors of digital games, mobile games contributed the most to the revenue generated in this industry with 57 percent market share, exceeding client games, browser based games and home console games. The same year, about 96 percent of the new games launched in China were mobile games. In terms of product types, the mainstream game types in the market remained stable, role-playing games continued to dominate, while card games were gaining popularity.
As the leading players in China’s gaming industry, Tencent and Net Ease dominate the market, ranking first and second respectively during the 3rd quarter of 2017. The Chinese tech giant Tencent took up more than half of the domestic online gaming market, with around 51.6 percent of the market share.
The majority of the viewers of game video streaming platforms in China as of the summer of 2017 were aged between 19 to 24 years old, accounting for more than half of the total viewers across the country. In 2017, the number of mobile game users in China reached 554 million, a year-on-year increase of 4.9 percent, maintaining a growth trend. According to iiMedia Research, about 32.6 percent of mobile gamers in China had stated that they spent one to two hours per day playing mobile games. However, the number of browser based game users has been declining since 2013, dropping from 329 million users to 257 million as of 2017. Overall, the Chinese gaming population displayed a continuous growth for the last ten years.