Among millennials living in Germany in 2018, almost 52 percent were male and roughly 48 percent were female. In terms of marital status, 72 percent of German millennials were single, 27 percent were married and 1.4 percent were divorced. A quarter of millennials lived in 1-person households. 71 percent of 18 to 35-year-olds had no children under 14.
As of 2018, the largest share of millennials pursuing their professional education were completing an apprenticeship with a subsequent graduation certificate (an apprenticeship diploma or a trade proficiency certificate). Working full-time in a company was the most commonly held occupation. In 2018, 23 percent of German millennials had 500 to 1,000 euros worth of net income. Only 0.3 percent had one of 5,000 euros or more. As far as banking method preference goes, the majority of millennials used ATMs, followed by online banking.
And how do German millennials fill their leisure time? Various surveys have been conducted in recent years to find out more, spanning consumer behavior, attitudes, values and technology usage. As of 2018, 12 percent of millennials visited the gym several times a week, while 61 percent never did so. 10 percent went to concerts and festivals roughly once a month. The same year, the Balearic Islands were the most popular vacation destination, though 36.5 percent didn't go on vacation at all.
46 percent of millennials in Germany consider being with friends one of the occasions for drinking alcohol, while 35 percent never drank. The most popular alcoholic beverage among millennials is vodka, followed by mixed beverages and herb liqueur (e.g. Jägermeister). The leading beer brand preferred is Beck's, as well as Veltins and Krombacher in the top three. As for salty snacks, millennials typically went for the German chips brands funny-frisch and Chio, as well as Pringles.
Millennials are widely referred to as digital natives. As of 2018, 89 percent used the internet and 84 percent went on social media several times a week. The most popular smartphone and mobile phone brands were Samsung, Apple's iPhone and Huawei. When asked in 2017 what they could give up for one month, breakfast or their smartphone, 48 percent of millennials answered they would rather not have breakfast.