Automotive retail industry in Germany - Statistics & Facts

As the greatest consumer market in Europe, Germany’s wholesale and retail industry generated a whopping 1.96 trillion euros in turnover in 2016. Of this, the new and used car market were responsible for a combined 184.01 billion euros, with figures continuing to grow in the next two years, reaching 191.7 billion euros by 2018. Such positive development was also echoed by the automobile supply industry, which brought in 81.5 billion euros in revenues the same year.

German consumers purchased over 3.8 million motor vehicles in 2018. This was the fifth year in a row that sales increased and the highest figure recorded in the period of consideration. Despite a slight decline seen that year, the vast majority of vehicles sold remained passenger cars, accounting for nearly 90 percent of all such sales.
Following the fallout of “Dieselgate” and the growing awareness of necessary environmental action, electric cars have grown increasingly popular with car buyers in the country. In 2018, nearly 68,000 electric cars were newly registered, more than nine times the number recorded in 2013, before the diesel emissions scandal became public.

Although being the car brand most commonly associated with the scandal, Volkswagen were able to sell more cars in 2018 than the previous year. At some 643,500 units, this was still lower than the number of new cars seen changing hands in the past five years. In comparison, Volkswagen subsidiary Škoda had not seen its sales figures negatively affected. On the contrary, the Czechia-based carmaker noted a steady growth for its German sales between 2010 and 2018.
Ford was the strongest performing brand among non-European car manufacturers. The first car company to introduce large-scale production procedures, Ford rallied following a sales decline to Germany between 2012 and 2014, with figures for 2018 amounting to some 252,000.

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Automotive retail industry in Germany

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Sales of German brands

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