In 2018, the value of the Internet access market in Poland amounted to 5.4 billion zloty, which was an increase of almost one billion zloty compared to the previous year. Households enjoyed a broadband penetration of 108 percent, and the share of enterprises with Internet access amounted to 96 percent in 2018.
In 2019, 84 percent of households had access to the Internet, most often with a fixed broadband connection. Connecting to the Internet in Poland is still diversified and depends on the type of household, the size of the place of residence, and the degree of urbanization of the area. Thus, accessing network is more often available to families with children, people living in cities and urban areas, and their favorite location to use the Internet is a house.
In 2018, the largest groups of Internet users were 25-34-year-olds and 35-44-year-olds. The dominant group of Internet users is people holding management positions, freelancers, company owners, and specialists. In 2018, the education structure of Internet users changed slightly. The number of users with vocational education has increased, while the number of Internet users with primary and secondary school degrees has decreased.
To connect to the network, 23 million Internet users used personal computers. Slightly more people used mobile devices - mainly mobile phones, significantly fewer used tablets. Chrome was the most popular browser on the Polish Internet market. However, some people still do not see the reason for using the Internet. No need for having access to the Internet at home was the most common reason given by households. Other reasons were: lack of skills and too high costs (equipment and subscription fees). The lack of connection is also caused by reluctance to use the Internet as such.
The Internet in Poland is used for various purposes. Most Internet users surf, get in touch with family or friends, listen to music, or play video games. The interest in downloading free video and audio content is decreasing. This may be associated with an increase in data transmission speed and availability of content in streaming form, e.g., Netflix, Spotify. As a result, the percentage of Internet users subscribing to paid content is growing year by year.
In 2018, the popularity of mobile Internet also increased. It is expected that in 2022 the number of mobile phone users in Poland will reach over 24 million. The percentage of people connecting to the network via mobile devices is already higher than the rate of people using PCs. While accessing the Internet, the majority of mobile internet users used mobile phones or smartphones, while a significant minority used a tablet.