The domestic tourism market in the UK is made up of day and overnight tourists, traveling for leisure (holidays), business, or for the purpose of visiting friends and relatives. Most holiday overnight stays are for those spent at seaside destinations. Prior to the surge in cheap package holidays and low cost airlines, the many coastal destinations around the British isles were prime spots for summer vacations. Seaside towns such as Scarborough and Skegness rely on tourism, often catering their attractions towards families. Countryside and city destinations are also popular, particularly for short breaks away.
Although there is a diverse market for different types of tourists, the typical demographic for domestic holidays in the UK are older couples and families with children. Households with children under 16 account for at least a third of domestic holiday travelers. Domestic trippers are also largely car owners. Most British households have a motor vehicle, and it is by far the most convenient way to travel to the country’s many rural destinations.
