Retail industry in Sweden - statistics & facts

Despite the coronavirus (COVID-19), which impacted the world from early 2020 on, the Swedish retail industry stood strong. Despite the forecast decline in the years following 2020, in that year, the country’s total annual retail sales showed slight growth.

Major Swedish retailers

Sweden is home to several well-known and smaller brands, including, but not limited to Volvo, H&M, Clas Ohlson, Circle K Sverige, and IKEA. In fact, H&M, also known as Hennes & Mauritz AB, was the country’s leading clothing and fashion retailer by far, generating an annual turnover of about 187 billion Swedish kronor. In terms of Sweden’s food, drink, and grocery retail market, some of the household names include Systembolaget, ICA, Willys, and Hemköp. ICA Gruppen, which owns a number of retail chains, such as ICA Nära and ICA Supermarket, accounted for a total of around 1,300 stores across the country.

E-commerce in Sweden

As with many countries around the world, the e-commerce market has been expanding over the last decade in Sweden. In fact, Swedish e-commerce sales figures grew exponentially in a short amount of time, reaching an annual revenue of over 145 billion Swedish kronor. Many Swedish consumers had made a habit of buying items online, some of the most popular product categories being clothing and footwear, home electronics, as well as beauty and healthcare products. When asked why they buy online, about 80 percent of the country’s shoppers provided the same answer: convenience. Many shoppers also stated that they could find the same item at a cheaper price online or that it was the only way to get their hands on a desired product.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Feb 28, 2024

Key insights

Number of enterprises in the wholesale and retail trade in Sweden
113k
Annual turnover of the wholesale and retail trade in Sweden
264bn EUR
Annual production value in the wholesale and retail trade in Sweden
77.9bn EUR
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Editor’s Picks Current statistics on this topic

Year-on-year percentage growth in retail sales in Sweden from 2009 to 2022, with a forecast up to 2024

Retail & Trade

Retail sales growth year-on-year in Sweden 2009-2024

Share of the e-commerce market out of the total retail market in Sweden from 2007 to 2023

Key Figures of E-Commerce

E-commerce share of the total retail in Sweden 2007-2023

Year-on-year development in retail trade sales in Sweden from January 2017 to August 2023

Retail & Trade

Yearly retail trade sales growth in Sweden 2017-2023, by month

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