Market Insights Consumer Apparel Men's Apparel

T-Shirts - Italy

Italy

The revenue generated in the T-Shirts market in Italy amounts to US$1.91bn in 2024.
It is projected to grow annually by 0.39% (CAGR 2024-2028).
When compared globally, in China generates the highest revenue in the T-Shirts market, with US$5,920m in 2024.
In terms of population, the per person revenue in Italy's T-Shirts market is US$32.53 in 2024.
Looking ahead, the volume in the T-Shirts market is expected to reach 124.0m pieces by 2028, with a growth rate of 0.3% in 2025.
The average volume per person in Italy's T-Shirts market is projected to be 2.1pieces in 2024.
"The Italian T-Shirt market is currently dominated by high-end fashion brands, with a focus on luxurious fabrics, intricate designs, and impeccable craftsmanship."

Key regions: Malaysia, Philippines, Singapore, India, Australia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.