Non-Alcoholic Drinks - Argentina

The Non-Alcoholic Drinks market in Argentina has been experiencing significant growth in recent years. Customer preferences in Argentina have been shifting towards healthier beverage options, which has led to an increased demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are looking for beverages that are low in sugar, calories, and artificial ingredients. This trend is in line with the global shift towards healthier lifestyles and the increasing awareness of the negative health effects of sugary drinks. One of the key trends in the Non-Alcoholic Drinks market in Argentina is the growing popularity of natural and organic beverages. Consumers are seeking out products that are made with natural ingredients and are free from artificial additives. This trend is driven by the desire for healthier and more environmentally friendly options. Companies in the market are responding to this trend by introducing new product lines that cater to this demand. Another trend in the market is the increasing popularity of functional beverages. Functional beverages are drinks that offer additional health benefits beyond basic hydration. These beverages often contain added vitamins, minerals, or other ingredients that are believed to promote health and wellness. This trend is driven by the growing interest in self-care and the desire to improve overall well-being. Companies in the market are launching new functional beverages that target specific health concerns, such as digestive health or immune support. Local special circumstances in Argentina also play a role in the development of the Non-Alcoholic Drinks market. Argentina has a strong coffee culture, and coffee-based beverages are popular among consumers. In addition, mate, a traditional South American drink, is also widely consumed in Argentina. Companies in the market are capitalizing on these local preferences by introducing new coffee and mate-based beverages that cater to the local taste. Underlying macroeconomic factors also contribute to the growth of the Non-Alcoholic Drinks market in Argentina. The country has been experiencing economic growth in recent years, which has led to an increase in disposable income. As a result, consumers have more purchasing power and are able to afford higher-priced non-alcoholic beverages. This has created opportunities for companies in the market to introduce premium products and target a more affluent consumer segment. In conclusion, the Non-Alcoholic Drinks market in Argentina is experiencing growth due to shifting customer preferences towards healthier options, the popularity of natural and organic beverages, the increasing demand for functional beverages, local preferences for coffee and mate-based drinks, and the underlying macroeconomic factors such as economic growth and increased disposable income.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.