Market Insights Digital Online Food Delivery Meal Delivery

Platform Delivery - Netherlands

Netherlands

The Netherlands is projected to experience significant growth in the Platform Delivery market.
By 2024, revenue is estimated to reach US$0.62bn.
This upward trend is expected to continue, with a projected annual growth rate (CAGR 2024-2028) of 6.25%.
As a result, the market volume is forecasted to reach US$0.79bn by 2028.
In terms of user base, in the Netherlands is expected to have approximately 4.7m users users in the Platform Delivery market by 2028.
This indicates a steady increase in user penetration, with a rate of 23.2% in 2024, which is projected to reach 27.2% by 2028.
The average revenue per user (ARPU) in the Netherlands is expected to amount to US$155.10.
This figure represents the average revenue generated by each user in the Platform Delivery market.
When comparing global markets, it is worth noting that in China is forecasted to generate the highest revenue.
In 2024, in China's revenue is projected to reach US$165,200.00m.
Additionally, in China is expected to have the highest user penetration rate in the Platform Delivery market, with a projected rate of 51.2%.
Overall, the Platform Delivery market in the Netherlands is poised for growth, with increasing revenue, user base, and user penetration.
These trends align with the global market, where in China stands out as a key player in terms of revenue generation and user penetration.
The Netherlands has seen a significant increase in the demand for platform delivery services due to the country's highly digitalized and tech-savvy population.

Key regions: United States, South Korea, China, Asia, India

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Analyst Opinion

The Platform Delivery business model had problems gaining track in the early days around 2012 to 2015. It involves more operating risk with high costs for the delivery and supply logistic and it requires enough population density to be profitable. Today, the market is almost bigger than Restaurant Delivery. This is due to the wide expanse of international players like Uber Eats, using their already existing ride-hailing infrastructure and because of the strong focus of Asian markets on this model. The new models have already taken their share from the existing online marketplaces and created a new premium market segment that will continue to drive growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.