Key regions: Brazil, Portugal, Indonesia, United States, Italy
The Scooters market in Australia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: One of the key factors driving the growth of the Scooters market in Australia is the increasing preference for eco-friendly and cost-effective transportation options. Scooters offer a convenient and affordable mode of transportation, especially for short distances within urban areas. Additionally, the compact size and maneuverability of scooters make them a popular choice among commuters who need to navigate through heavy traffic.
Trends in the market: The Scooters market in Australia has witnessed a surge in demand for electric scooters. With growing concerns about environmental sustainability, consumers are increasingly opting for electric scooters as a greener alternative to traditional gasoline-powered scooters. Electric scooters offer lower emissions and reduced noise pollution, making them an attractive option for environmentally conscious consumers. Furthermore, advancements in battery technology have improved the range and performance of electric scooters, making them a viable option for daily commuting. Another trend in the Scooters market in Australia is the rise of shared mobility services. Companies offering scooter-sharing services have gained popularity in urban areas, providing users with a convenient and flexible mode of transportation. These services allow users to rent scooters for short periods, providing a cost-effective and efficient means of travel. The convenience and ease of use offered by scooter-sharing services have contributed to the growing popularity of scooters among Australian consumers.
Local special circumstances: Australia's urban centers, such as Sydney and Melbourne, are known for their congested roads and limited parking spaces. In such cities, scooters offer a practical solution for commuting, allowing users to navigate through traffic and find parking more easily. The compact size of scooters also makes them suitable for urban environments with limited space. Furthermore, Australia has a favorable climate for scooter usage, with mild winters and long summers. This makes scooters a viable transportation option throughout the year, unlike in regions with harsher weather conditions.
Underlying macroeconomic factors: The economic growth and rising disposable incomes in Australia have also contributed to the growth of the Scooters market. As consumers have more purchasing power, they are more likely to invest in personal transportation options like scooters. Additionally, the increasing cost of fuel has made scooters an attractive alternative for cost-conscious consumers. In conclusion, the Scooters market in Australia is experiencing growth due to changing customer preferences towards eco-friendly and cost-effective transportation options. The rise of electric scooters and shared mobility services reflects the increasing demand for sustainable and convenient modes of travel. Local special circumstances, such as congested roads and favorable climate, further contribute to the popularity of scooters in Australia. The underlying macroeconomic factors, including economic growth and rising disposable incomes, also play a role in driving the growth of the market.
Data coverage:
Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.Modeling approach / Market size:
Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.Additional Notes:
The market is updated once a year.
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