Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom
The Camping market in Austria has been experiencing a steady growth in recent years, reflecting the increasing popularity of outdoor activities and nature-based tourism in the country.
Customer preferences: Austrian consumers are increasingly drawn to camping as a way to disconnect from the hustle and bustle of urban life, seeking tranquility and a closer connection to nature. The trend towards sustainable and eco-friendly travel choices has also influenced camping preferences, with many campers opting for environmentally conscious campgrounds and accommodations.
Trends in the market: One notable trend in the Austrian camping market is the growing demand for glamping, which combines the experience of camping with luxury amenities. This trend caters to campers looking for a more comfortable and upscale outdoor experience. Additionally, there has been an increase in the popularity of family-friendly campgrounds and facilities, reflecting the growing number of families choosing camping as their preferred holiday option.
Local special circumstances: Austria's picturesque landscapes, including its stunning alpine regions and pristine lakes, make it an ideal destination for camping enthusiasts. The country's well-maintained camping sites and hiking trails attract both domestic and international campers looking to explore the great outdoors. The Austrian government's focus on sustainable tourism practices has also contributed to the growth of the camping market by promoting responsible camping and environmental conservation.
Underlying macroeconomic factors: The overall stability of Austria's economy and the growth of the tourism sector have provided a favorable environment for the camping market to thrive. As disposable incomes rise and consumer spending on leisure activities increases, more Austrians are choosing camping as an affordable and rewarding holiday option. Additionally, the flexibility and freedom that camping offers appeal to a wide range of travelers, from budget-conscious backpackers to luxury-seeking vacationers.
Data coverage:
Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.Modeling approach:
We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.Additional notes: :
Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
