Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom
The Camping market in Malta is experiencing a notable growth trajectory, driven by a combination of factors that cater to the preferences of modern consumers seeking outdoor experiences.
Customer preferences: Customers in Malta are increasingly drawn to the idea of reconnecting with nature and seeking unique experiences, which has led to a rise in the popularity of camping as a preferred holiday choice. The trend towards sustainable and eco-friendly travel options has also influenced consumer preferences, with camping being perceived as a more environmentally conscious way to travel compared to traditional accommodation options.
Trends in the market: In Malta, there is a noticeable shift towards luxury camping options, such as glamping, which offer a more comfortable and upscale experience for campers. This trend is in line with global camping market developments, where luxury camping has been gaining traction among travelers looking for a blend of nature and luxury. Additionally, the increasing popularity of outdoor activities and adventure tourism in Malta has contributed to the growth of the camping market, as more tourists seek to explore the natural beauty of the island through camping experiences.
Local special circumstances: Malta's unique geographical features, including its picturesque coastlines, clear waters, and mild climate, make it an ideal destination for camping enthusiasts. The availability of well-equipped campsites and facilities across the island also adds to the appeal of camping in Malta. Furthermore, the rich cultural heritage and historical sites in Malta provide campers with opportunities to combine outdoor adventures with cultural exploration, creating a distinctive camping experience that sets Malta apart from other destinations.
Underlying macroeconomic factors: The growth of the camping market in Malta is also influenced by macroeconomic factors such as increasing disposable incomes and changing travel preferences among consumers. As more people prioritize experiences over material possessions, camping offers an affordable yet fulfilling way to travel and create lasting memories. Additionally, the impact of the COVID-19 pandemic has led to a surge in domestic tourism and a greater appreciation for outdoor activities, further driving the demand for camping experiences in Malta.
Data coverage:
Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.Modeling approach:
We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.Additional notes: :
Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
