Main factors for negative opinion K-beauty products in China 2018

This statistic presents the result of a survey about the main negative influence on consumers' impression on Korean beauty products in China in 2018. That year, around 31.6 percent of respondents in China stated the excessive advertisement is the main negative influence on the consumers' impression on Korean beauty products.

Main negative influence on consumers' impression on Korean beauty products in China in 2018

Share of respondents
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Sources

Release date

February 2019

Region

China, South Korea

Survey time period

November 19 to December 10, 2018

Number of respondents

405 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean beauty contents

Method of interview

Online panel

Supplementary notes

Original question: "What do you think influences the impression on Korean beauty products in a negative way?"

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