U.S. consumers buying plant-based alternatives by category 2018

This statistic shows the share of consumers who have purchased plant-based alternatives in the United States in 2018, by category. In the 52 weeks ending October 6, 2018, about 37 percent of U.S. households purchased plant-based milk.

Share of consumers who have purchased plant-based alternatives in the United States in 2018, by category

Share of respondents
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Sources

Release date

December 2018

Region

United States

Survey time period

52 weeks ending October 6, 2018

Special properties

U.S. households

Method of interview

Panel survey

Supplementary notes

Nielsen: Total US Household Panel, 52 weeks ending 10/6/18.
The source does not specify the number of respondents.

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