Digital advertising spending by campaigners in the UK from 2011 to 2017

Published by Statista Research Department, Apr 27, 2023
This graph, showing the percentage of reported spend on digital advertising by campaigners in key years from 2011 to 2017, reveals that digital advertising spend in 2017 increased to reach a high of 42.8 percent of the total spend. In 2011 digital advertising accounted for 0.3 percent of total advertising spend by campaigners in the United Kingdom (UK).

Digital advertising as a percentage of total advertising spend by campaigners in the United Kingdom (UK) from 2011 to 2017*

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

June 2018

Region

United Kingdom

Survey time period

2011 to 2017

Supplementary notes

* The source adds the following information: "This chart shows spending that campaigners reported in their statutory spending returns for UK Parliament elections in 2015 and 2017; Scottish Parliament and National Assembly for Wales elections in 2011 and 2016; Northern Ireland Assembly elections in 2011, 2016 and 2017; and the referendums on EU membership in 2016, Scottish Independence in 2014 and changing the UK’s voting system in 2011.

But this chart does not show the full picture of digital advertising at elections and referendums. It only contains spending data for the most well known digital platforms, which registered campaigners have reported to us."

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Online political advertising in Europe "

The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Online political advertising in Europe

Online political advertising in the EU

8

Online political advertising in the UK

7

Public opinion

4

Further related statistics

17

Further Content: You might find this interesting as well

Statistics

Topics

Online political advertising in EuropePolitical advertising in the United States
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu