Revenues of the eSports market in Italy 2013-2023

From 2013 to 2018, total revenues of the eSports market in Italy experienced a gradual increase. Moreover, as reported by the forecast, figures are expected to rise steadily from 2019 to 2023. Specifically, in 2013 the eSports market generated about 0.3 million euros. Then, it is estimated that total revenues related to this industry will rose remarkably, reaching 40 million euros by 2023.

Main sources for eSports’ revenues in Italy

In 2017, sponsorships, and media rights generated the highest revenues of the eSports market in Italy. Moreover, in the same year, the sector registered a new source of revenues. In fact, during this year consumer ticket sales produced earnings in Italy for the first time.

The profile of eSports fans in Italy

Considering that consumer ticket sales generated revenues for the first time in 2017, it is interesting to understand who the potential consumers of eSports in Italy are. In 2020, people aged between 31 and 40 years represented the highest share of eSports avid fans in Italy. ESports avid fans are people that follow eSports events daily. Furthermore, most avid fans of eSports in Italy came from the South and the Islands.