Nordics: posting on social media weekly 2019

On a weekly basis, Nordic citizens seemed to be posting content mostly on WhatsApp and Snapchat in 2019. 68 percent of Norwegians had posted on Snapchat that year and the corresponding figure for Finns were almost as high - 66 percent of the respondents. Moreover, 83 percent of the Finnish social media users had posted weekly on WhatsApp.

Share of users posting on selected social media on weekly basis in the Nordic countries in 2019, by country

Characteristic	Denmark	Sweden	Norway	Finland
Snapchat	47%	50%	68%	66%
WhatsApp	28%	43%	46%	83%
Facebook	16%	27%	24%	30%
Instagram	14%	29%	18%	26%
Twitter	10%	18%	11%	24%
Tumblr	7%	23%	30%	19%
Reddit	3%	13%	10%	12%
Pinterest	5%	11%	10%	7%
LinkedIn	3%	9%	5%	6%
YouTube	3%	10%	4%	3%

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Release date

October 2019

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Region

Denmark, Finland, Norway, Sweden

Survey time period

Q3 2019

Number of respondents

7,000*

Method of interview

Online panel

Supplementary notes

The source adds the following information: "The figures represent how often the ones using the following social media are using the social media".

*The number of respondents to the survey is as follows: Denmark: 1,500

Sweden: 2,000

Norway: 2,000

Finland: 1,500

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