Top food brands in Mexico 2022

In 2022, Bimbo was the leading food brand in Mexico with over 457 million Consumer Reach Points (CRP), followed by La Moderna, with 237 million CRP. Grupo Bimbo is the largest food company in the North American country, based on revenue.

Leading food brands in Mexico in 2022 (in million Consumer Reach Points)

Characteristic	CRP in millions*
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

2023

More information

Region

Mexico

Survey time period

2022

Special properties

excluding dairy and beverage brands

Supplementary notes

* According to the source, "the Consumer Reach Points (CRP) indicate the strength of a brand by tracking the number of times each brand is chosen by buyers." The metric is calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Citation formats