U.S. consumers influenced by food labels 2018-2019

A survey conducted between 2018 and 2019 revealed that about 37 percent of U.S. food consumers bought products with the claim 'natural' on the label, while another 36 percent of respondents was convinced to purchase a food product due to the claim 'No added hormone or steroids' advertised on the label. In general, food claims were more impactful in the food shopping experience than in the out-of-home eating.

Share of consumers influenced by food labels in the U.S. between 2018 and 2019

Characteristic	Shopping for food and beverages	Eating away from home
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

January 2020

More information

Region

United States

Survey time period

March 22 to April 9, 2019

Number of respondents

1,012 respondents

Age group

18-80 years

Special properties

Dynata's consumer panel

Supplementary notes

The questions were phrased by the source as follows: "Which of the following, if any, do you do on a regular basis (that is, most times when you shop for foods and beverages)? Select all that apply. Buy foods and beverages because they are advertised on the label as…(Split Sample A, n=519);
which of the following, if any, do you do on a regular basis (that is, most times when you eat away from home)? Select all that apply. Eat at restaurants because they advertised their foods and beverages as…(Split Sample B, n=493)"

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