European fast fashion brands ranked by units sold 2019
Fast fashion industry has been under the environmental spotlight in recent years, due to a variety of reasons including the growing amount of household textile waste in Europe. One of the main reasons why fast fashion is a usual suspect in the issue is the large quantities of clothing and apparel items sold by brands usually at cheap prices.
As displayed in this statistic, in 2019, leading Europe-based fast fashion brands sold as many as almost 3 billion units, as in the case of Zara. Following the Spanish fashion group Inditex's Zara, H&M ranked in second place, having sold around 2.2 billion clothing and apparel items in the year 2018/19.
As displayed in this statistic, in 2019, leading Europe-based fast fashion brands sold as many as almost 3 billion units, as in the case of Zara. Following the Spanish fashion group Inditex's Zara, H&M ranked in second place, having sold around 2.2 billion clothing and apparel items in the year 2018/19.
