Black Friday: complaints by type Brazil 2020

About 22 percent of all complaints registered on the Reclame Aqui website against online retailers during 2020's Black Friday in Brazil involved undelivered items. False advertising accounted for 12.6 percent of the problems reported during that shopping season, while issues with returning or replacing products accounted for around seven percent of the complaints. Reclame Aqui is a Brazilian website that publicizes consumers' complaints on problems not initially solved by product and service providers.

Problems most reported by online shoppers on Black Friday in Brazil in 2020, by type

Characteristic	Share of total complaints
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Release date

February 2021

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Region

Brazil

Survey time period

November 25, 2020 to January 31, 2021*

Supplementary notes

* According to the source, complaints were registered on the website Reclame Aqui from Wednesday just before each year's Black Friday to January 31 of the following year. Within the periods analyzed, internet users could file a complaint and specify if their problem was related to an order made during the latest Black Friday shopping season.

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