Reach of leading online video providers in Switzerland in 2023

Published by
Kasia Davies,
Jan 19, 2024
As of 2023, around 64 percent of Swiss viewers streamed content on YouTube. 43 percent used Netflix. Amazon Prime was ranked lower on the list, with only six percent of viewers using the service.

Which of the following online video providers do you use at least occasionally?

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Release date

August 2023

Region

Switzerland

Survey time period

Beginning of April until mid-June 2023

Number of respondents

2,087 respondents

Age group

15 years and older

Special properties

Phone and online survey, representative of the population aged 15 and older in German-speaking and West Switzerland

Supplementary notes

* Number of respondents: German-speaking Switzerland: 1,052, western Switzerland: 792, and Italien-speaking Switzerland: 238. Margin or error +/- 2.2 percent.

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Statistics on " Media usage in Switzerland "

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Newspapers

7

Television

6

Internet

3

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7

Streaming

4

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Media usage in SwitzerlandSwitzerlandMedia usage in EuropeMedia usage in Germany
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