Netherlands: reasons to not buy pre-owned 2020

Refurbished, pre-owned, and open-box products were not a popular online purchase in the Netherlands in 2020. Over two thirds of consumers in the Netherlands indicated in a survey they had never bought one of these so-called retourdeals (in English: return deals, a term coined by e-commerce market leader Bol.com in the Netherlands) or tweedekansproducten (in English: second chance products). These products are usually defined as returned items, which are resold at a discount, often by the original retailer. These are not necessarily, although sometimes, refurbished. The main reason Dutch consumers preferred not to buy these returned products is that they simply prefer new items. Nearly 30 percent cites a too small of price difference with the new product as their main reason not to buy them.

Leading reasons for consumers to not buy pre-owned products in an online store in the Netherlands in 2020

Characteristic	Share of respondents
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Release date

July 2020

More information

Region

Netherlands

Survey time period

2020

Number of respondents

4,000*

Age group

18 years and older

Special properties

Consumers who indicated they did not buy pre-owned products from an online store

Method of interview

Online panel

Supplementary notes

* The survey originally consisted of "over 6,000" respondents, of which "roughly two-thirds" indicated they did not buy so-called retourdeals or tweedekansproducten.

The source does not provide any information regarding missing percentage points to 100 percent. It is likely this is due to the source only showing the top 3 reasons.

The source does not specify the date of the survey.

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