Global commerce via the Apple App Store 2019

In 2019, the Apple App Store ecosystem facilitated an estimated 413 billion U.S. dollars from the sales and billings of physical goods and services. Additionally, 61 billion U.S. dollars were facilitated from sales and billings from digital goods and services, and 45 billion U.S. dollars from in-app advertising.

Estimated commerce facilitated by the Apple App Store ecosystem worldwide in 2019 (in billion U.S. dollars)

Characteristic	Sales and billings in billions in U.S. dollars
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Release date

June 2020

More information

Region

Worldwide

Survey time period

2019

Supplementary notes

Estimated sales and billings from digital goods and services is not the same as total App Store billings. Analysis Group estimates the volume of sales from digital goods and services purchased elsewhere but used on apps on Apple devices, and, conversely, subtracts billings from in-app purchases made via the App Store but used elsewhere. The estimate is based on a combination of third-party sources and Apple data.

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