A study from the first half of 2020 considered the performance of Amazon sponsored products in the period between February and May of that year. While in all four months the cost per click declined, both the number of clicks as well as the return on ad spend increased. In April, the number of clicks increased by 46 percent, the cost per click decreased by 18 percent while the return on ad spend rose by 13 percent.
Key figures on Amazon sponsored product performance worldwide from February to May 2020
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WARC. (May 1, 2020). Key figures on Amazon sponsored product performance worldwide from February to May 2020 [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/1166106/amazon-sponsored-product-performance-worldwide/
WARC. "Key figures on Amazon sponsored product performance worldwide from February to May 2020." Chart. May 1, 2020. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/1166106/amazon-sponsored-product-performance-worldwide/
WARC. (2020). Key figures on Amazon sponsored product performance worldwide from February to May 2020. Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/1166106/amazon-sponsored-product-performance-worldwide/
WARC. "Key Figures on Amazon Sponsored Product Performance Worldwide from February to May 2020." Statista, Statista Inc., 1 May 2020, https://www.statista.com/statistics/1166106/amazon-sponsored-product-performance-worldwide/
WARC, Key figures on Amazon sponsored product performance worldwide from February to May 2020 Statista, https://www.statista.com/statistics/1166106/amazon-sponsored-product-performance-worldwide/ (last visited May 02, 2024)
Key figures on Amazon sponsored product performance worldwide from February to May 2020 [Graph], WARC, May 1, 2020. [Online]. Available: https://www.statista.com/statistics/1166106/amazon-sponsored-product-performance-worldwide/