Influencer engagement rates worldwide 2020, by platform

Published by
Valentina Dencheva,
Jan 6, 2023
During a 2020 survey carried out among consumers from Germany, United Kingdom and the United States, 95 percent of respondents said they engaged weekly with influencers on YouTube; the same share named TikTok.

Share of consumers engaging with influencers weekly on selected social media platforms in Germany, the United Kingdom, and the United States as of August 2020

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Release date

January 2021

Region

Germany, United Kingdom, United States

Survey time period

August 2020

Number of respondents

3,010 respondents

Age group

16 years and older

Supplementary notes

The survey was carried out via online surveys, interviews, and focus groups.

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Statistics on " Influencer marketing worldwide "

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Overview

8

TikTok

8

Instagram

8

YouTube

6

Further related statistics

13

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Topics

Influencer marketing in GermanyInfluencer marketing in the U.S.Influencer marketing in EuropeInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)
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