Global pay TV & online subscription markets 2021

Worldwide, cable was the platform with the highest value among pay TV and online video subscription markets between 2015 and 2021. By the end of 2021, the subscription revenue amounted to 111 billion U.S. dollars. Furthermore, online video underwent a growth in the given period, going from 11 billion U.S. dollars in 2015 to 87 billion U.S. dollars in 2021, surpassing satellite television.

Value of the pay TV and online video subscription market worldwide from 2015 to 2021, by platform (in billion U.S. dollars)

Characteristic	Cable	Satellite	Online Video	IPTV	Virtual Pay TV	DTT
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Release date

May 2022

More information

Region

Worldwide

Survey time period

2015 to 2021

Supplementary notes

Figure before 2017 was previously published by the source.

The source adds the following information: "Online video subscription includes Channel (e.g. SVOD), Multiscreen (e.g. TV Everywhere), and N/A (Others), and excludes Virtual Pay TV as well as the advertising-based and online transactional markets. Virtual Pay TV includes services such as Sling TV and Hulu Live TV. Online and Virtual Pay TV both include movies, sports, and TV. Previous years’ estimates were updated based on changes made by source. Market includes monthly pay TV subscription fees and pay TV on-demand services, excluding set-top box rental or installation fees. Tiers included are basic, extended basic, premium, and a la carte. Previous years’ estimates may be updated based on changes made by source."

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