Change in m-commerce frequency since the lockdown in France 2021, by product category
started to shop online as a reaction to the sanitary crisis. Thus, according to the study conducted by Opinionway for Proximis, for mobile shopping per category, French online consumers had a relatively stable m-commerce consumption for all products, even though mobile shopping through large food chain stores, fashion and clothing products as well as general e-merchants had increased compared to before the crisis for nine percent of respondents.
Because of the COVID-19 crisis, the overall shopping behavior has changed and many French people had only