U.S. D2C e-commerce sales by brands 2025

In 2023, direct-to-consumer (D2C) sales by established brands in the United States is estimated to exceed 134 billion US dollars. Forecasts show that this figure is set to rise to roughly 186 billion by 2025. D2C e-commerce sales by digitally native brands will reach almost 35 billion US dollars in 2023. Digitally native brands are brands that were conceived and evolved online.

Direct-to-consumer (D2C) e-commerce sales by digitally native and established brands in the United States from 2020 to 2025 (in billion U.S. dollars)

Characteristic	Established brands	Digitally native brands
2025	186.6	39.93
2024	159.76	37.35
2023*	134.55	34.84
2022	115.83	34.23
2021	95.85	32.44
2020	75.22	27.08

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Release date

October 2023

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Region

United States

Survey time period

March 2023

Supplementary notes

*Starting from this year, figures are forecasts as of March 2023.

It excludes travel and event tickets, food and beverage services, and drinking place sales.

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