Timestamps are digital placeholders that a YouTube creator can use to signal to audiences where to find specific content in the video. Timestamps can help viewers skip directly to the part of the video they are most interested to watch, but have been said to reduce engagement levels and time spent watching content on YouTube. As of March 2021, eight percent of the most highly placed videos on YouTube's website search results page had timestamps. By comparison, the videos with timestamps featured in the lowest ranking position recorded were 10 percent.
Position of leading search results on YouTube as of March 2021, by presence of timestamps
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Semrush. (August 2, 2021). Position of leading search results on YouTube as of March 2021, by presence of timestamps [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1257550/youtubecom-top-search-results-distribution-timestamp/
Semrush. "Position of leading search results on YouTube as of March 2021, by presence of timestamps." Chart. August 2, 2021. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1257550/youtubecom-top-search-results-distribution-timestamp/
Semrush. (2021). Position of leading search results on YouTube as of March 2021, by presence of timestamps. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1257550/youtubecom-top-search-results-distribution-timestamp/
Semrush. "Position of Leading Search Results on Youtube as of March 2021, by Presence of Timestamps." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1257550/youtubecom-top-search-results-distribution-timestamp/
Semrush, Position of leading search results on YouTube as of March 2021, by presence of timestamps Statista, https://www.statista.com/statistics/1257550/youtubecom-top-search-results-distribution-timestamp/ (last visited May 13, 2024)
Position of leading search results on YouTube as of March 2021, by presence of timestamps [Graph], Semrush, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/1257550/youtubecom-top-search-results-distribution-timestamp/