Thoughts on trustworthiness of social media ads South Korea 2022, by platform

Published by
Nina Jobst,
Jan 22, 2024
According to a survey conducted in South Korea in February 2022, the trust in advertising seen on online platform Naver was rather high, with a response share of around 15.4 percent. Following was another domestic service, KakaoTalk, with 13.3 percent of respondents answering to trust ads seen on there.

Opinions on the trustworthiness of advertisements on social media in South Korea as of February 2022, by platform

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Release date

March 2022

Region

South Korea

Survey time period

February 18 to 21, 2022

Number of respondents

1,595 respondents

Age group

15-59 years

Method of interview

Online Access Panel

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Statistics on " Digital advertising in South Korea "

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Overview

6

Mobile advertising

4

PC advertising

6

Online video advertising

5

Social media advertising

5

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Topics

Digital advertising in South KoreaInternet usage in South KoreaSocial media usage in South KoreaAdvertising industry in South KoreaDigital Lifestyles in South Korea
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