Popularity of online ads Spain 2023

During a 2023 survey carried out among internet users in Spain, under 10 percent of respondents said they had a very positive (5) or positive (4) opinion of online advertising. More than 60 percent expressed a negative perception.

Assessment of the presence of advertising on the internet in Spain from 2016 to 2023

Characteristic	1 (very negative)	2	3	4	5 (very positive)	Do not know / no answer
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Release date

March 2024

More information

Region

Spain

Survey time period

October to December 2016 to 2023

Age group

14 years and older

Special properties

among internet users who visited Spanish websites

Method of interview

Online survey

Supplementary notes

Original question: ". ¿Cuál es su valoración sobre la presencia de publicidad en Internet? (1=Muy negativa / 5=Muy positiva)" / "What is your assessment of the presence of advertising on the internet?" (1 = very negative / 5 = very positive)
Data preceding 2022 was retrieved from earlier reports.

Exact dates of survey:
2016: October 18 to December 11,
2017: October 17 to December 10,
2018: October 16 to December 9,
2019: October 15 to December 9,
2020: October 20 to December 13,
2021: October 19 to December 12,
2022: October 18 to December 11.
2023: October 17 to December 11.

Number of respondents:
2016: 15,435,
2017: 15,896,
2018: 20,482,
2019: 21,003,
2020: 25,222,
2021: 15,623,
2022: 18,801.
2023: 18,902.

Percentage points exceeding or falling behind 100 percent are probably due to rounding.