Leading reasons to pay for SVOD in China 2021, by gender
Rakuten Insight in May 2021, a more abundant and diversified content library on offer was the main reason to pay for subscription video-on-demand (SVOD) among both female and male respondents. The survey also found out that iQiyi and Tencent Video (or WeTV) were the most popular SVOD platforms among respondents in China.
According to a Chinese consumer survey conducted by