In Germany, online apparel sales substantially increased as a result of the COVID-19 pandemic. In 2020, e-commerce accounted for 38 percent of all apparel sales, about 11 percentage points higher than the previous year. Although a slight decline was expected in 2021 as the country adapted to the new normal, forecasts suggest that the online segment has come to stay and will continue to gain momentum in the years to come.
E-commerce as percentage of total apparel sales in Germany from 2018 to 2025
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Other statistics that may interest you Fashion e-commerce in Germany
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Zalando
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- Basic Statistic Quarterly revenue of Zalando 2012-2023
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Social media and online fashion
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Consumer behavior
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Further Content: You might find this interesting as well
Eversheds Sutherland. (October 22, 2021). E-commerce as percentage of total apparel sales in Germany from 2018 to 2025 [Graph]. In Statista. Retrieved May 03, 2024, from https://www.statista.com/statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland. "E-commerce as percentage of total apparel sales in Germany from 2018 to 2025." Chart. October 22, 2021. Statista. Accessed May 03, 2024. https://www.statista.com/statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland. (2021). E-commerce as percentage of total apparel sales in Germany from 2018 to 2025. Statista. Statista Inc.. Accessed: May 03, 2024. https://www.statista.com/statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland. "E-commerce as Percentage of Total Apparel Sales in Germany from 2018 to 2025." Statista, Statista Inc., 22 Oct 2021, https://www.statista.com/statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland, E-commerce as percentage of total apparel sales in Germany from 2018 to 2025 Statista, https://www.statista.com/statistics/1277310/e-commerce-share-apparel-sales-germany/ (last visited May 03, 2024)
E-commerce as percentage of total apparel sales in Germany from 2018 to 2025 [Graph], Eversheds Sutherland, October 22, 2021. [Online]. Available: https://www.statista.com/statistics/1277310/e-commerce-share-apparel-sales-germany/